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Curriculum

AI for Marketing & Communications

🧭 The Field Guide — Learn AI in the context of your profession. Use AI to research audiences, develop ideas, create stronger content, and build more efficient communication systems.

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Why we made this

AI can help you create more content, but the internet doesn’t need more mediocre content. This program focuses on using AI to improve thinking, strategy, storytelling, and consistency rather than simply producing more stuff faster.